Our Marketing Goal:
Get the best price possible for your Home!!
When you're ready to take the next step toward selling your home, we're here to help. Our comprehensive marketing plan will get your home seen by thousands of motivated buyers.
1. The Right Price
We'll quickly put together a custom marketing plan with an effective price. A well priced home often generates competing offers and drives up the final sale value. Our market analysis takes into account the most actively searched prices and home values throughout your area, including expired listings and properties still on the market.
What is Home Staging?
Staging is a globally recognized service that highlights the best features of your home and to make it standout above the competition to maximize the sales potential. It is the process of preparing the interior and exterior of any house for sale, regardless of price or location, large or small, vacant or lived-in.
Staging seeks to optimize the selling power of any house by arranging the furnishings and possessions in a way that makes the house even more appealing to a buyer. You want to highlight the house’s best features and to down play any possible distractions. We provide a positive first impression for the buyer entering their potential new home. A series of positive impressions will set the tone for their tour. That all leads up to emotionally connecting the buyer to the home.
Benefits of Staging your Home
Staged homes are the first to be seen and the first to be sold. The decision to stage your property maybe one of the most important decisions you make, as you get ready to market your home. It may be tempting to sell “as is” hoping that the right buyer comes along, however making the right impression of your property will give the buyer a better vision of its value. Let a RST Homes realtor assist you with your staging and get a head start on selling your home.
Competing in your Real Estate Marketplace, Homes must be Priced Right and Look Better than the Competition
People will not over-pay, but they will pay a premium for “the best” real estate property on the Market.
Before Buyers decide to buy, they need to mentally move their own belongings into the home. If a home has too much or too little in it, it is difficult for most Buyers to visualize how their own belongings will look in the home. Most people buy on emotion; therefore we want to emotionally connect them to your home.
In this competitive real estate market, staging has become the tool of choice that gives homeowners and Realtors the edge over the competition.
Avoid Common Mistakes with these tips to help get your home market ready.
The vast majority of our new clients haven’t had the experience of selling a home since the 2008 collapse in the real estate market. If you are planning to sell, the RST Homes team can help you maximize your profit by helping you avoid many common slipups. Today the selling process can be surprisingly time-consuming and emotionally challenging. Buyers will criticize a place that’s probably become more than just four walls and roof to you— and then to top it all off they might offer you less than what you think your home is worth.
1. Repairs or maintenance
Buyers are always looking for a deal, so making sure all necessary repairs and maintenance are done will help to eliminate their negative checklist. A RST Homes realtor can provide you with checklists that will help you prepare your home for marketing and sale.
Start packing early! Buyers need to envision themselves living in your home. To help them achieve this vision, you should remove all distractions by packing away personal photos and collectibles. This will allow buyers to imagine the home as their own and not someone else’s.
You have only one chance to make a great first impression. If buyers walk into your home and smell smoke, pets, or strong cooking odors, they may be turned off and either cross your home off their list, or reduce their offer price.
4. Disconnect Emotionally
Now that you’ve decided to sell your home, try to start thinking of yourself as a business person and a home seller, rather than a home owner. By looking at the transaction from a purely financial prospective, you’ll distance yourself from the emotional aspects of selling a property in which you’ve undoubtedly created many memories.
Also, try to remember how you felt when you were shopping for your home. Most buyers will also be in an emotional state. You are selling not just a piece of property, but also an image—a dream and a lifestyle.
5. Dirty Homes
Your home’s first impression is a lasting one, so show potential buyers that your home has been well maintained by making sure it sparkles. Dirty homes are a big turnoff for buyers.
Tip: Make sure to pay close attention to the condition of the front door and hardware. This is the first interaction your potential buyer will have with your home. If the door is weathered, hard to open, or otherwise unattractive, it sends a negative signal to the buyer.
6. Showing a room’s proper function.
Buyers can have a hard time visualizing how furniture can fit into a room, so you need to show them. If you have your dining room set up as a kids’ play room, most buyers will not be able to see themselves enjoying family dinners in that space.
7. Poor Light
Poorly lit rooms can be a turnoff for most buyers, especially during evenings or overcast days, and dark corners can make a room feel smaller. To brighten up a room, add more light fixtures. Open or remove window treatments, trim any trees or shrubs blocking the windows, or repaint darker rooms with a color that reflects light.
Today we are seeing and growing segment of buyers willing to spend the extra money to get an updated and well maintained home that is in move-in-ready condition. Making strategic investments in your home will increase your equity, and help sell your home faster and for more money.
9. Professional advice.
When it comes to selling your home, it is in your best interest to take the advice of the experts. RST Homes realtors know how to price your home so it will sell quickly and for the best possible price. Taking their advice will not only get your home sold more quickly, but it will increase your equity as well.
10. List before staging, photography or renovations have been completed.
Most buyers who are interested in your home will view it within the first two weeks after the listing is published. This is your best chance to get an offer from an active buyer who has been out looking for just the right home. There are many agents who “jump the gun” and activate MLS listings before they are ready, including publishing without any photos of the home!
11. Hard to find
For variety of reasons, some sellers prefer not to have a for sale yard sign. Home buyers routinely explore neighborhoods without an agent and will drive right past your listing and call on the one down the street. A yard sign can significantly improve your chance of attracting the right buyer who already likes your neighborhood!
12. Hard to show
The easier the home is to show, the more showings you will have. The more conditions that a seller makes, before an agent can show a home, the fewer showings. Unfortunately, buyers don’t always plan ahead and want to see homes on their schedule. The closer they are to making a buying decision, the more impatient they will be.
3. The Right Exposure
In marketing your home, we also develop a listing that emphasizes its unique and sellable aspects. We then put your home in front of buyers, establishing it on the local MLS as well as broader ones, new listings sheets, and real estate publications. Our nation-wide network of professional real estate contacts and buyers will also have the opportunity to check out your listing.
4. Effective Internet Marketing
In addition, we'll use the Internet and our innovative website to make your listing highly visible. With more than 80% of buyers checking the web first when looking for a home, this is a part of your marketing strategy that you can't afford to miss.
5. The Best Deal
When we list your home, we do so at no additional cost. When you start to get offers, we can represent you during the emotionally charged negotiating process and ensure that you get the best price, and favorable closing terms that are clearly spelled out. As your professional aides, we also oversee all paperwork related to the sale.
For most of us, our home is our biggest investment. When it's time to sell, get the value you deserve with the help of a professional real estate agent. If you'd like to discuss your next home sale today, please contact us anytime.